JUSTIN BIEBER TO DONATE A PORTION OF PROCEEDS FROM NOVEMBER 1ST HOLIDAY ALBUM UNDER THE MISTLETOE TO CHARITY
BIEBER ALSO INITIATES BELIEVE CHARITY DRIVE AIMING TO RAISE MILLIONS OF DOLLARS FOR SEVEN U.S. CHARITIES:
Make-A-Wish Foundation® •
Pencils of Promise •
Musicians on Call •
Medishare for Haiti •
City of Hope •
Boys & Girls Clubs of America •
GRAMMY Foundation®
RBMG/ISLAND DEF JAM SUPERSTAR ALSO ANNOUNCES REVAMP OF WWW.JUSTINBIEBERMUSIC.COM (November 1st, 2011 – New York, NY) Global phenomenon
Justin Bieber is kicking off the season of giving with his ambitious
BELIEVE CHARITY DRIVE. Justin will donate a portion of the proceeds from his November 1st holiday release,
UNDER THE MISTLETOE, to charity. Additionally, he is calling on fans to contribute to seven specific charities, launching an ambitious effort to amass millions of dollars in total donations.
“I am launching the
BELIEVE CHARITY DRIVE because I know firsthand that if you believe in your dreams, everything is possible,” Bieber explains. I am kicking off the campaign with my holiday album,
UNDER THE MISTLETOE. With every album you purchase, I will give a portion of the proceeds to charity. The
BELIEVE CHARITY DRIVE directly benefits charities that are making a difference in the world. You can go to
www.justinbiebermusic.com and donate as little as one dollar, or even donate your time, because everything will make a difference. Please join me in our quest to raise millions of dollars by the release of my new 2012 album,
BELIEVE. I know that with your help we can make a change.”
The charities to benefit are as follows:
Pencils of Promise;
Project Medishare for Haiti;
City of Hope;
Make-A-Wish Foundation® and
www.worldwish.org;
Boys & Girls Clubs of America;
Musicians On Call; and the
GRAMMY Foundation®. Justin chose these organizations for their emphases on education, youth wellbeing, and, of course, music. Contributions will also be made to additional localized charities in certain international markets.
To handle all the well-meaning online traffic, Justin Bieber is simultaneously launching his redesigned website,
www.justinbiebermusic.com , built by interactive firm
AgencyNet. The upgraded site will continue to serve as the premiere destination for all things Justin, including the
BELIEVE CHARITY DRIVE, which is powered by the online fundraising platform StayClassy
www.stayclassy.org and can be accessed directly at
www.justinbiebermusic.com/believecharity.
